The Unspoken Truth of Mid-Career Suddenly, you’re not the wide-eyed newbie anymore. The initial excitement of learning and proving yourself has faded, replaced by a new set of expectations. Colleagues and superiors assume you possess a wealth of knowledge, effortlessly navigating complex challenges. Yet, a quiet unease often settles in…
-
-
Japan travel essentials – E-sim, Pocket wifi, and Suica
Planning a trip to Japan? Here are some essentials to help you plan a memorable trip to the land of sunrise. E-Sim Staying connected as a tourist is a non-negotiable and E-sim cards are one of the best options to do so. E-sim cards can be bought in advance and…
-
Women’s Day Ad Campaigns that Delivered The Right Messages
This women’s day, the internet is trending with #breakthebias hashtags alongside stories about some very successful, brave, and inspiring women across the world. And not just on the internet, but every woman everywhere has a story to tell. Each year brands come together to represent these stories most innovatively. In…
-
What is the Agile Manifesto – Values and Principles
Agile Manifesto is the guideline for all agile practices. This doc states the ultimate goal of why Agile Methodology was formed. The manifesto contains 4 Values and 12 Principles. Let’s take a look – 4 Values of the Agile Manifesto – Individuals and interactions over processes and tools Working software over comprehensive…
-
RFM Model Analysis – Customer Segmentation Strategy
RFM stands for recency, frequency, and monetary. A marketers tool for customer segmentation, and optimizing ads strategy. It’s based on the Pareto Principle, where a common belief among businesses is that 80% of the sales come from 20% of the customers. Given this, it becomes quintessential for marketers and advertisers…