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Payal Chakraborty

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    Navigating the “Messy Middle” of Your Professional Journey

    June 23, 2026 - By payal.chakraborty39@gmail.com

    The Unspoken Truth of Mid-Career Suddenly, you’re not the wide-eyed newbie anymore. The initial excitement of learning and proving yourself has faded, replaced by a new set of expectations. Colleagues and superiors assume you possess a wealth of knowledge, effortlessly navigating complex challenges. Yet, a quiet unease often settles in…

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    Japan travel essentials – E-sim, Pocket wifi, and Suica

    December 9, 2024 - By payal.chakraborty39@gmail.com

    Planning a trip to Japan? Here are some essentials to help you plan a memorable trip to the land of sunrise. E-Sim Staying connected as a tourist is a non-negotiable and E-sim cards are one of the best options to do so. E-sim cards can be bought in advance and…

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    Women’s Day Ad Campaigns that Delivered The Right Messages

    March 9, 2022 - By payal.chakraborty39@gmail.com

    This women’s day, the internet is trending with #breakthebias hashtags alongside stories about some very successful, brave, and inspiring women across the world. And not just on the internet, but every woman everywhere has a story to tell. Each year brands come together to represent these stories most innovatively. In…

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    What is the Agile Manifesto – Values and Principles

    March 5, 2022 - By payal.chakraborty39@gmail.com

    Agile Manifesto is the guideline for all agile practices. This doc states the ultimate goal of why Agile Methodology was formed. The manifesto contains 4 Values and 12 Principles. Let’s take a look – 4 Values of the Agile Manifesto – Individuals and interactions over processes and tools Working software over comprehensive…

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    RFM Model Analysis – Customer Segmentation Strategy

    March 5, 2022 - By payal.chakraborty39@gmail.com

    RFM stands for recency, frequency, and monetary. A marketers tool for customer segmentation, and optimizing ads strategy. It’s based on the Pareto Principle, where a common belief among businesses is that 80% of the sales come from 20% of the customers. Given this, it becomes quintessential for marketers and advertisers…

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Recent Posts

  • Navigating the “Messy Middle” of Your Professional Journey
  • Japan travel essentials – E-sim, Pocket wifi, and Suica
  • Women’s Day Ad Campaigns that Delivered The Right Messages
  • What is the Agile Manifesto – Values and Principles
  • RFM Model Analysis – Customer Segmentation Strategy
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