This women’s day, the internet is trending with #breakthebias hashtags alongside stories about some very successful, brave, and inspiring women across the world. And not just on the internet, but every woman everywhere has a story to tell. Each year brands come together to represent these stories most innovatively. In…
Agile Manifesto is the guideline for all agile practices. This doc states the ultimate goal of why Agile Methodology was formed. The manifesto contains 4 Values and 12 Principles. Let’s take a look – 4 Values of the Agile Manifesto – Individuals and interactions over processes and tools Working software over comprehensive…
RFM stands for recency, frequency, and monetary. A marketers tool for customer segmentation, and optimizing ads strategy. It’s based on the Pareto Principle, where a common belief among businesses is that 80% of the sales come from 20% of the customers. Given this, it becomes quintessential for marketers and advertisers…
