This women’s day, the internet is trending with #breakthebias hashtags alongside stories about some very successful, brave, and inspiring women across the world.
And not just on the internet, but every woman everywhere has a story to tell.
Each year brands come together to represent these stories most innovatively.
In this article, we will see some of 2022’s best women’s day films –
1. Spice Mobiles – Meet Bhanu! #KamaalKiNaariShakti
Meet Bhanu, the women entrepreneur of rural India. Who is connects the remote and rural to the digital.
Bhanu represents a ‘Spice Mobile Nari Adhikari’, providing financial services to people in her community.
The story also celebrates Women taking charge of finances and life choices!
2. Vivo Mobiles – #JoyOfEquality
This couldn’t have hit any more closer to home. This ad campaign shows the most common gender critiques within all of us. How a girl should choose dolls over balls, a successful CEO is portrayed to hold flower bouquets instead of winning trophies…
This ad shows how women are expected to ‘Pose’ for society to feel good. Vivo has a simple yet powerful message “The only pose that matters is the one that shines with equality”.
3. PregaNews – #SheCanCarryBoth
Probably the most empowering campaign on this list. The power of motherhood has often been misinterpreted as the weakness of a mother. But women have time and again proven that wrong.
PregaNews nailing yet another emotional ad campaign.
You get chills free with this one!
4. Bharath matrimony – #EqualForBoth
The popular nuptial match-making brand shows how certain questions are only posed to women while the knots are tied for a lifetime.
The ad asks the community to pose the question for both #EqualforBoth
5. CARE.org – #HerVoice
#HerVoice is not just a campaign but a movement that celebrates the generations of women who have inspired us taught us and moved us to change the world.
6. GreenGlam Industries – Break the glass ceiling
Gender bias at the workplace is not a very uncommon sight to catch yet ignored and not responded to. Women often struggle to speak out even when it’s obvious.
This Ad campaign shows how a little push from peers can help others notice the invisible glass ceiling.
7. Kotak General Insurance – Drive Like a Lady
“Women Can’t Drive” this ad breaks the stereotype.
Yogita Satav drives a bus for the first time, to save a man’s life.
Short yet inspiring!
8. PnB Housing – Toh Kya Hua?
Even if you can’t make a ‘GOL ROTI’ and Lift the weight of the entire universe, you’re still special.
You deserve to be loved, unconditionally!
That’s it, that’s the message.
9. RedBus and Peebuddy – #HereForHer
Women on Wanderlust are still looking for safe and hygienic bathroom options.
Redbus offered a stand and pee kit to all its women travelers in Bengaluru and Pune making their trips happier and carefree.
10. HDFC Life
A group of women in the club, what must they be talkin… Oops, I meant ‘Gossiping’ about!
Not every table with a group of ladies is interested in discussing make-up, jewelry, and gossip.
Women taking charge of their financial decisions! #BreakTheBias
11. Mahindra Finance – #BrAkeTheBias
Mahindra finance employees took it upon themselves to enact this very relatable ad campaign in support of women drivers!
We will pardon the acting skills because the message landed on track!
Bonus – Let’s do one more!
12. JBL – Mute The World
And the last one –
13. GE India – Breaking the Stereotype
Happy International Women’s Day!!
Such inspiring stories with such strong messages, wouldn’t you agree?
What biases would you break? Let’s talk!
