This women’s day, the internet is trending with #breakthebias hashtags alongside stories about some very successful, brave, and inspiring women across the world. And not just on the internet, but every woman everywhere has a story to tell. Each year brands come together to represent these stories most innovatively. In this article, we will see …
Women’s Day Ad Campaigns that Delivered The Right Messages Read More »
Agile Manifesto is the guideline for all agile practices. This doc states the ultimate goal of why Agile Methodology was formed. The manifesto contains 4 Values and 12 Principles. Let’s take a look – 4 Values of the Agile Manifesto – Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation …
What is the Agile Manifesto – Values and Principles Read More »
RFM stands for recency, frequency, and monetary. A marketers tool for customer segmentation, and optimizing ads strategy. It’s based on the Pareto Principle, where a common belief among businesses is that 80% of the sales come from 20% of the customers. Given this, it becomes quintessential for marketers and advertisers to find out how to …
RFM Model Analysis – Customer Segmentation Strategy Read More »
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